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007 Index
VP PRODUCTS
6ix Inc.
2020 – Present
Capital Market
SaaS
| Client | Industry | Product | Description | Role |
| 6ix Inc. | Mining and Metal | Investor Experience Platform (IXP) | Investor Experience Platform (IXP) is a financial technology software built around the unique capital markets needs of investors, analysts and companies. We connect companies who see the future with investors who see the future, by providing a platform for companies to connect, host and monetize their very own live, interactive, virtual investment summits. Using IXP, companies can get discovered, distribute content not traditionally covered by financial media. IXP is a portfolio of cloud-base products that include Ads, Email, Social Media, Chat, Strategy, and Virtual Events as part of its technology solutions. | Product Development Lead Product Portfolio Management Product Operations Management Product Partnership Management |
| 6ix Inc. | Mining and Metal | Investor Discovery Platform (IDP) | Investor Discovery Platform (IDP) is the equity research software for investors. We connect investors who see the future with the companies building it through live, interactive, virtual summits. Using IDP, investors can discover new investment opportunities at their fingertips. They can consume financial content and crowdsource the discovery, due diligence, and investing process. IDP is a portfolio of could-based products that covers real-time events and on-demand content. | Product Development Lead Product Portfolio Management Product Operations Management Product Partnership Management |
MARKETING DIRECTOR
EPIC Semiconductors Inc.
2011-2016 | 2018 -2020
IoT
R&D
| Partners | Industry | Product/Projects | Description | Role |
| Non-Disclosed | 01 Wearable Technology 02 Hearing Industry 03 Health-Tech | IoT Dot | IoT Dots are dust-sized sensors, used for hearing aid. Using EPIC’s AI chip, IoT Dots harvest energy from the field and optimize audio sensory experiences bi-directionally. Capabilities include, 01 Contact-less 02 Gesture control 03 Bi-directional communication 04 Stereo recording | Product marketing strategy Use case development support |
| Non-Disclosed | 01 Retail Industry 02 Consumer Industry | Smart Retail | We introduced a series of use cases to prove that digital transformation is possible without disruption to existing physical and digital infrastructure in the world of retail, using EPIC’s AI chip. Below are some of the applications in the smart retail of the future, relevant to the smart retail of today. 01 Grab & Go 02 Auto Payment 03 Interactive packaging 04 Interactive labels 05 Real-time inventory | Product marketing strategy Use case development support |
| Non-Disclosed | 01 Retail Industry 02 Consumer Industry | Smart Home | There‘s no place like a connected home. The connected home of the future enables bi-directional communication between all smart connected devices, improving safety and convenience for all households. Here are some of the applications for EPIC’s battery-free AI chip. 01 Smart Appliances 02 Food Quality Monitoring 03 Smart Carpet | Product Marketing Lead Lead Generation Conference Strategy Use Case Ideation Support |
| Non-Disclosed | 01 Gaming Industry 02 Consumer Industry 03 Arms Industry | 3D Gesture Recognition | Another compelling use case for EPIC’s nano-cloud technology is 2D and 3D multi-gesturer, multi-user recognition and proximity detection. Below are some of the applications for EPIC’s always-on, battery-less technology. 01 3D Gaming 02 Smart Home Control 03 Gesture control medical devices | Product marketing strategy Use case development support |
| Non-Disclosed | 01 Health-Tech 02 Consumer Industry 03 Arms Industry 04 Medical Industry | Sensing Body Patch | EPIC’s nano-cloud technology can sense, measure, and shares vital signs with a high degree of accuracy in real-time. Dust-sized (1mmx1mm) and battery-free, industries could utilize EPIC’s AI chip’ sensing power across a wide range of subjects. Some use cases include, 01 Wound healing 02 Pregnancy, allergy, and drug tests 03 Cosmetics and drug delivery 04 Vital signs real-time monitoring, recording, and communication 05 Electronic Tattoos | Product marketing strategy Use case development support |
| Non-Disclosed | 01 Industrial IoT 02 Logistics 01 Clean-Tech | Smart Warehousing | Smart warehousing is a culmination of warehouse automation. Its goal is “to provide companies with real-time visibility, enabling the optimization of processes and the ability to make instantaneous changes to improve operation speed. Smart warehouses can also remove most human error and increase safety and security within the facility.” Here are a few industrial use cases for EPIC’s AI chip. 01 Accident prevention 02 Work safety 03 Anti-theft 04 Anti-vandalism and sabotage 05 Real-time emergency response 06 Smart Containers | Product marketing strategy |
| 01 Government of Canada 02 Government of Singapore 03 Government of Indonesia 04 Non-Disclosed | 01 Government 02 Industrial IoT 03 Logistics 04 Clean-Tech 05 Infrustructure Industry | Smart Cities | Smart cities use data and digital technology to make better urban decisions, solve public problems and optimize the quality of life. The governments now realize the power of purposeful data to understand patterns and respond with faster, lower-cost solutions. Some of the many applications of EPIC’s AI chip include, 01 Smart building 02 Clean water and air sensing 03 AI parking 04 Anti-vandalism & sabotage 05 Health assessments 06 Digital signage 07 Smart grid 08 Smart metering | Product marketing strategy Use case development support |
| 01 Bank of Canada 02 Non-Disclosed | 01 Banking 02 Fin-Tech 02 Industrial IoT | Smart Banknote | An innovative banknote looks and functions as a traditional currency. What makes it different is that it comes with an embedded EPIC AI chip and electronic ink. The nano-cloud electronic component transforms the hard cash into digital assets that connect & communicated bi-directionally with a broader cloud-based network. Such digital transformation prepares the banknotes for the future of banking and allows the physical currency to continue circulation in the rapidly growing digital economy. Use cases in financial technology include, 01 Cash tracing 02 Fraud protection 03 Crime protection | Product marketing strategy Use case development support |
| Non-Disclosed | Automotive | Smart Car 01 EPIC Carfield | EPIC’s AI chip transforms cars into sensing machines. Some of the many applications are, 01 Driver passenger identification 02 AI assistance 03 Smart buttons a Wireless control b Identified actions 04 Anti-pinch 05 Smart seats 06 Vital signs monitoring 07 Smart Rubber a Sensing wipes b Sensing auto-seals c Sensing Tires | Product marketing strategy Use case development support |
HEAD OF PRODUCT MARKETING & CUSTOMER SUCCESS
ResponsiveAds Inc.
2016-2018
SaaS
Ad-Tech
| Client | Industry | Product | Description | Role |
| Advretiser: Acer Publisher: Redbull Media House | Consumer Electronics | Predator Triton 700 | RedBull Media House asked us to promote the release of the new Acer Predator Triton 700 across all its digital assets. Our interaction-first approach was based on gamification. While most display advertising ads are static, we gave life to assets by introducing user-controlled parallax animation. Focused on an omnichannel pixel-perfect experience, these series of interactive display adverting ads are fully responsive and mobile-friendly. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
| Advretiser: Avocado from Mexico Publisher: Mashable | Food | Heart Healthy and Delicious | Display Advertising Strategy Partnership Management |
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| Advretiser: Bose Publisher: Mashable | Consumer Electronics | However You Feel, Really Feel | Bliss | Bose was launching the new Bose QuietComfort 35 headphones. Led by Grey London, the strategy included a fully integrated advertising campaign. We were tasked to produce the native display advertising portion of the campaign across Mashable’s mobile & web applications. We developed a series of rich media full-bleed ad units with video backgrounds to deliver an immersive experience and convey how Bose headphones and music can elevate whatever a user is feeling. Focused on brand integrity, we also introduced gamification and parallax scrolling alongside the audio-visual elements to hook users. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
| Advretiser: Bose Publisher: Mashable | Consumer Electronics | However You Feel, Really Feel | Hope | Bose was launching the new Bose QuietComfort 35 headphones. Led by Grey London, the strategy included a fully integrated advertising campaign. We were tasked to produce the native display advertising portion of the campaign across Mashable’s mobile & web applications. We developed a series of rich media full-bleed ad units with video backgrounds to deliver an immersive experience and convey how Bose headphones and music can elevate whatever a user is feeling. Focused on brand integrity, we also introduced gamification and parallax scrolling alongside the audio-visual elements to hook users. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
| Advretiser: Bose Publisher: Mashable | Consumer Electronics | However You Feel, Really Feel | Alive | Bose was launching the new Bose QuietComfort 35 headphones. Led by Grey London, the strategy included a fully integrated advertising campaign. We were tasked to produce the native display advertising portion of the campaign across Mashable’s mobile & web applications. We developed a series of rich media full-bleed ad units with video backgrounds to deliver an immersive experience and convey how Bose headphones and music can elevate whatever a user is feeling. Focused on brand integrity, we also introduced gamification and parallax scrolling alongside the audio-visual elements to hook users. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
| Destination Canada Mashable | Travel | Keep Exploring | We teamed up with Destination Canada to promote Canada as an exciting travel destination to Mashable's US audience. Driven on data, we engaged users through embedded gamification and encouraged them to explore the most popular destination using edge-to-edge pixel-perfect imagery and an interactive Image Carousel. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
| Advretiser: DJI Publisher: Mashable | Electronics | Wherever You Go | New advancements in technology happen every day. In this product launch, DJI was excited to premier its unique sonar ability in its consumer drones. In this product launch, we partnered with Mashable to support the premiere of the new sonar ability of DJI consumer drones across Mashable's digital channels. We transformed DJI Creative Studio's media assets into pixel-perfect, Rich-Media sidekicks using animation and video techniques. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
| Advretiser: eBay Publisher: Mashable | eCommerce/Retail | Holiday shopping, feeling upside down? | Display Advertising Strategy Project Management Partnership Management |
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| Advertiser: eBay Publisher: Mashable | eCommerce/Retail | The holidays are a marathon! | Display Advertising Strategy Project Management Partnership Management |
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| Advertiser: eBay Publisher: Mashable | eCommerce/Retail | How can Porgs ever be wrong? | Display Advertising Strategy Project Management Partnership Management |
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| Advertiser: eBay Publisher: Mashable | eCommerce/Retail | Strategy Creative Direction Product and Project Management Portfolio Management Partnership Management | ||
| Advertiser: Google Publisher: The Guardian | Consumer Electronics | Google Pixel: Phone by Google | Project Management | |
| Advertiser: Haagen Daaz Publisher: Redbull Media House | Food | Everyday made extraordinary | We partnered with Red Bull Media House to handle the digital-native campaigns across all RBMH channels for the global premier of Haagen-Dazs's brand refresh. From Saatchi & Saatchi London, we incorporated the video assets and graphics into animated edge-to-edge rich-media ads, with an attempt to appeal to the millennial and present the brand as playful. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
| Advertiser: Amazon Prime Publisher: The Guardian | Media | Man in the High Castle | Display Advertising Strategy Creative Direction Project Management Partnership Management |
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| Advertiser: Uber + Canon Publisher: Mashable | Transportation + Travel | Hidden Cities | Data from Uber shows that city-dwellers tend to visit the same places over and over. This discovery warranted a question, what would happen if locals broke the routine and took the path less travelled? Is there anything else to see? This resulted in a collaboration between Uber and Canon. They challenged residents of Singapore, Kuala Lumpur, Jakarta, Ho Chi Minh City and Manila to set on new adventures by taking Uber to the least visited places in their city & capturing beautiful images using Canon cameras. To create awareness & amplify the campaign's reach, we joined to launch the campaign natively across Mashable's digital channels. We developed a series of Rich-Media Responsive ad units that utilized parallax animation to hook the audience and maximize impact. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
| Advertiser: Shell Publisher: Mashable | Energy | On top of the world #makethefuture | In support of Shell's latest update to its #makethefuture campaign, we were tasked to create a series of display advertising campaigns that featured five global music artists, each representing one of Shell's five clean energy initiatives. The goal was to engage with the millennials in Shell's new energy mission. To engage Mashable's global audience, we used the upbeat vibe of the music video (created by RealMotion and Particle3). We created a series of interactive ad units that incorporated custom animation, parallax animation, and audio-visual content. Our work resulted in a fully immersive digital environment that helped Shell demonstrate the impact of the clean energy projects globally. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
| Advertiser: Amazon Prime Publisher: The Guardian | Media | The Grand Tour | We partnered up with The Guardian to promote Amazon Prime's second season of The Grand Tour. The strategy included a fully integrated advertising campaign. Our task was to handle the native display advertising section of the campaign across The Guardian's mobile & web applications. Working with complex audio-visual elements, we decided to hook the audience with rich media content & stimulate them via a multi-sensory online experience. Our campaigns included animation and video content throughout responsive push-downs, responsive lightboxes, billboards, and homepage takeovers. | Strategy Creative Direction Product and Project Management Portfolio Management Partnership Management |
| Advertiser: Uniqlo Publisher: Mashable | Apparel | HEATTECH Collection | Uniqlo tasked Mashable & us to launch a series of campaigns, promoting their HEATTECH collection. Using elements of their online and social campaigns Focused on conversion, we created a series of omnichannel display ad units, with a "Shop Now" CTA that ran across all channels. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
| Advertiser: Unsane Publisher: Mashable | Media | Unsane: Is she or isn't she? | We joined forces with Mashable to promote Unsane, a movie directed by Steven Soderbergh, across all its digital assets. Using the key art elements and video background and animation, we developed a set of omnichannel fully-fluid creative ads that purposefully distilled a few core beats about how the protagonist is slightly paranoid using distortion effects and the up and down creative flips. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
| Advertiser: Ford Publisher: Bloomberg Citylab | Automotive | CityLab: Ford | We partnered with the DarkHorse Agency to launch Ford's "Design the Streets of the Future" awareness campaign on Bloomberg CityLab. Focused on engagement, we designed a fully fluid edge-to-edge interactive environment using HTML5 animation & applied gamification principles to invite the audience to take action. Starting with the question "What does your future street look like?" the user is encouraged to select one of the five different options and explore how each represents. | Product and Project Management Portfolio Management Partnership Management |
| Advertiser: Go Pro Publisher: Redbull Media House | Consumer Electronics | Go Pro Heros | Strategy Creative Direction Product and Project Management Portfolio Management Partnership Management | |
| Advertiser: LG | Consumer Electronics | LG OLED TV: #OLEDisHere | Creative Direction Product and Project Management | |
| Advertiser: Nissan Publisher: The Guardian | Automotive | The 100% Electric Nissan Leaf | Product and Project Management | |
| Advertiser: Olay Publisher: Mashable | Cosmetics | Olay Skin Adviser | Your Skin Age in a Snap. The goal was to promote the Skin Advisor App developed by Olay, using interactive solutions that capture the audience, keep them engaged, and get them to convert. Focused on a fully integrated digital display ad campaign, we developed custom animation to engage users across the homepage and all devices. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
| Advertiser: Bose Publisher: Red Bull Media House | Consumer Electronics | However you feel, really feel. | In collaboration with Red Bull Media House, we were asked to help extend the global headphones campaign for Bose QuietComfort 35 across RBMH digital channels & influence sports enthusiasts in the younger demographic in their purchasing decisions. To do so, we designed a highly immersive experience using integrated audio, video, and visual elements. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
| Advertiser: Spotify | Audio streaming | Were You Listening This Year? | Project Management | |
| Advertiser: Microsoft Publisher: The Guardian | SaaS | Microsoft Cloud: This Cloud Stands Any Storm. | Project Management | |
| Advertiser: Wendy’s | Dave's Double: Fresh Never Frozen Beef | Project Management | ||
| Advertiser: Morgan Stanley Publisher: CNBC | Media | Explore More Ideas | Project Management | |
| Advertiser: IBM | Technology | You to the Power of IBM | Project Management | |
| Advertiser: Uber Publisher: Mashable | Transportation + Travel | Year with Uber 2017 | Uber wanted to celebrate its 2017 Asia-Pacific anniversary across Mashable's digital channels. Following a mobile-first digital strategy, we focused on data-driven storytelling and transformed Uber's static assets into a series of animated HTML5 pixel-rich interactive display ads. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
| Advertiser: Amazon Prime Publisher: The Guardian | Media | The Grand Tour | We partnered up with The Guardian to promote Amazon Prime's first season of The Grand Tour. The strategy included a fully integrated advertising campaign. Our task was to handle the native display advertising section of the campaign across The Guardian's mobile & web applications. Working with complex audio-visual elements, we decided to hook the audience with rich media content & stimulate them via a multi-sensory online experience. Our campaigns included animation and video content throughout responsive push-downs, responsive lightboxes, billboards, and homepage takeovers. | Display Advertising Strategy Creative Direction Project Management Partnership Management |
CO-FOUNDER AND MANAGER PARTNER (PRODUCT DESIGN)
OGACO Gadgets Inc.
2011-2016
Concept Design
Toy / Gaming
| Client | Industry | Product | Description | Role |
| Non-Disclosed | 01 Consumer Electronics 02 Gaming | iKazoo | The iKazoo is the optical game controller of next generation. Named by CNet as the wierdest gadget of the week, iKazoo is a "kazoo-inspired controller that crams everything from a breath synthesize to an optical game controller into one wierd, wavy device." The brainchild of Ogaco gadgtes, iKazoo is a multi-feature game controller and musical instrument that runs on an open-source software. iKazoo is also campable of connecting with other smart devices in the house. Its bi-directional Bluetooth transceiver enables you to control your devices. Press 1 FEATURED ON CNET | Product Design Product Operations Management |
| In-House | Consumer Electronics | Snappi | Snappi enables hand-gesture control of smart devices. Simply snap a Snappi over your the camera on your smart device to control devices using SNappi's embed optical control and sensing systems. Alternatively, remove the magnetic beam head to use Snappi as a magic wand within three meters of your device. | Product Design Product Operations Management |
| Non-Disclosed | 01 Electronic Toys 02 Gaming | Interactive Boardgame | Tech-enabled board games with sensory interlligence are the future of gaming. Use the Volcano as the central hub to connect and control your smart device. Use each playset/avatar to connect and communciate with the central hub. Write your own rules and dominate your opponents. | Product Design Product Operations Management |
| In-House | 01 Electronic Toys 02 Gaming | Biogaco | Biogaco is a bio-sensory intelligent interactive gameboard that enables you to play with your heart. Biogaco translates the vital signs of your muscles, heart, and brain into visuals signals that converts into actions. | Product Operations Management |
| In-House | Consumer Electronics | Optical Pen | Product Design Product Operations Management |
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| Non-Disclosed | 01 Health-Tech 02 Wearble Technology | Bio-O-Watch | Bi-O-Watch uses IAI (Inherent Artificial Intelligence) to monitor your body, enhancing your workout, and your daily life. With its integrated Polymonics patches, Bi-O-Watch measures movement, impact, and strength without battery. | Product Operations Management |
| In-House | 01 Consumer Electronics 02 Smart Home | e-Brain | Brain is artificial intelligence at your service. Connect to your TB and let it manage all your Smart gadgets. Biogaco is controlled using touch, audio and gesture commands. | Product Operations Management |
| Non-Disclosed | 01 Health-Tech 02 Wearable Technology | Diagnostic Glove | Diagnostic glove is a sensory examination wearable. Using embed-electrodes at each fingertip, it easily measures & tracks vital signs in animals and human alike. With a built-in touch display, the data is automatically and instantaneously translated into visual inetlligence that could be used for further diagnosis. | Product Operations Management |