︎
S—M—O 007
SHANY MO
I help people and companies transform their dreams into user-centred digital products.
Hi, I am Mo. Shany Mo. I join teams to build – ideate, design, develop and launch – digital products that people hire. I advocate for users’ needs across the organization – what exactly is their JTBD? What brings them back? Using Lean and Agile frameworks, I also help create better processes that ensure increased project visibility to all stakeholders. My four words are Design, Product and Partners.
50+
Projects
8+
years
100
︎ for Digital Products
BIO
I am an interaction designer turned a product marketer turned a product manager. I have more than 8 years of professional experience and over 5 years of progressive management experience across multiple industries, including Software-as-a-Service (SaaS), Internet of Things (IoT), Digital Display Advertising Technology, and Semiconductor: building and leading cross-functional talents, nurturing product partnerships, and realizing and bringing new products to market through product innovation, product partnership and integration, product management, and user-experience design.
PRESENT
I am the VP of Products at 6ix Inc. In partnership with our founders, I help 6ix Inc. transform from an agency model to a SaaS through category design, using rapid product development strategies including third-party product integrations and product partnerships. The results? A new category of products portfolio that meets the unique capital market needs of investors, analysts, and issuers and sits at the intersection of financial technology, marketing technology, and managed services.
Focused on IPO, I also lead product management and lean+agile product operations to launch the following two inter-related product portfolios of products that enable marketplace investors, issuers, and investors globally.
01 Investor Experience Platform (IXP)
Investor Experience Platform (IXP) is a financial technology software built around the unique capital markets needs of investors, analysts and companies. We connect companies who see the future with investors who see the future, by providing a platform for companies to connect, host and monetize their very own live, interactive, virtual investment summits. Using IXP, companies can get discovered, distribute content not traditionally covered by financial media.
02 Investor Discovery Platform (IDP)
Investor Discovery Platform (IDP) is the equity research software for investors. We connect investors who see the future with the companies building it through live, interactive, virtual summits. Using IDP, investors can discover new investment opportunities at their fingertips. They can consume financial content and crowdsource the discovery, due diligence, and investing process. IDP is a portfolio of could-based products that covers real-time events and on-demand content.
PAST
As the Head of Product Marketing at ResonsiveAds, an interactive AdTech company, I led product marketing, customer success, and visual advertising services. I helped achieve a 25% ARR growth and a 10 million dollar valuation through creative design process optimization and strategic partnerships.
At EPIC Semiconductors, I led the product marketing team and supported partnership qualified lead generation initiatives, activating $100M global partnership opportunities with multinational corporations, including Tata Motors, Ant Financial, and Adidas.
As a co-founder at Ogaco Gadgets, a small concept firm where we took ourselves ‘not-so-seriously,’ I co-led conceptual design development of gadgets that led to multiple licensing deals.
INDUSTRIES
Working in technology has enabled me to be part of many different projects across multiple vertical. Here are a few
Ad-Tech
Artificial Intelligence
Automotive (Autonomous Car)
Banking
Basic Materials
Capital Market
CleanTech
Consumer Electronics
Fin-Tech
Government
Health-Tech
Internet of Things (IoT)*
Logistics
Mar-Tech
Media and Entertainment
SaaS (Software as a Service)*
Semiconductors & Nano-Tech
Transportation
Wearables
SELECT PROJECTS PARTNERS
Acer
Adidas
Amazon Prime
Avocado
Bay Area News Group
BlackRock
Bose
Destination Canada
DJI
eBay
Electrolox
Greif
Google Government of Canada
Government of Singapore
Haagen Dazs
Hasbro
Jabil
Lexus
Mashable
Microsoft
NBCU
Olay
PowerOne
Red Bull Media House
Shell
Tata Motors
Tribune Publishing
UBS
Uniqlo
EDUCATION
01 INTERACTIVE ARTS AND TECHNOLOGY | BACHELOR OF ARTS
Location: simon Fraser University | Vancouver, Canada
Focus: User Interaction Design (UX | UI)
Minor: Business Administration
Status: completed
02 SOFTWARE PRODUCT MANAGEMENT (SPM) SPECIALIZATION
Location: University of Alberta | Online
Focus: Software Product Management
04 COMING SOON ︎
PROCESS
The important thing is not your process, the important thing is your process for improving your process.
FRAMEWORKS
Here are some the interesting frameworks I try to adhere to in product management.
01 JOB-TO-BE-DONE (JTBD) | RICK PEDI AND JOHN PALMER︎︎︎
02 WORKING BACKWARD
03 CUSTOMER CENTRICITY FRAMEWORK
04 VALUE VS. COMPLEXITY
05 DESIGN THINKING
MANIFESTO